Job Opening: Automotive Photographer

Apex Race Parts (APEX) is looking for multiple, experienced and passionate automotive photographers to help handle our in-house and on-location technical and creative automotive photography. Initially this would start as project based contract work to test your skills, but could quickly grow into a flexible part-time, salaried full-time, or just remain a contract position, depending on your performance. You would work under the guidance of the Marketing Coordinator as part of a mixed team of other contract and employee photographers and assistants.

Your duties will include working in our studio and automotive shop area to take and edit photos as defined by the marketing team. An ideal candidate will have direct experience working with paying clients on projects with strict deadlines and high standards of quality. Being required to re-edit work already done to achieve a set quality standard should be familiar for you. You will work with the Marketing Coordinator to execute planned photography jobs ranging from technical under-the-car photos, on-location, and in-studio beauty shots, product photography, and any other miscellaneous photography-related tasks.

Your problem solving skills and meticulous attention to detail will be exercised on a regular basis as your output will be required to meet specific expectations and deliver on all requirements of detailed project outlines. Your thorough communication skills will be vital to interacting with the marketing team as a whole. Project requirements will often change mid-process and you must be able to improvise, adapt, and overcome challenges. Through your communication, you are expected to lead and properly schedule and delegate tasks to studio assistants, while making an efficient use of your time in the studio. With direction from the Marketing Coordinator, you will be responsible to bring projects from conception to completion with quality results.

APEX cyclorama studio with lightbank

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New Release: 19″ ARC-8 wheels

Long anticipated, and arriving in September, the APEX ARC-8 wheel will finally be available in 19″ sizes for BMW. The ARC-8 design was first released back in 2009, and originally only available in race oriented fitments in a smaller 17″ and 18″ diameters. The straight spoke mesh design allowed for a strong and light-weight wheel that quickly became popular among racers and enthusiasts alike for it’s deep spoke concavity.

Blog-ARC8-19-Individual-2

The new 19″ diameter is part of APEX’s push towards supporting both the race and street crowd with specialized fitments.  These larger diameter wheels are configured to cater more specifically to the aesthetic needs of the street going enthusiast, along with functional changes that better meet the needs of the street environment.

Just like the rest of the APEX wheel line, the ARC-8 is once again produced using the Flow-Forming manufacturing process. Flow-Forming, which has also been called “Roll Forging” or “Spin Forging”, produces a barrel with similar strength to that of a fully forged wheel. This reduces weight in the most significant part of the wheel, as it has the greatest impact on rotational mass.

More aggressive wheel widths and offsets were selected versus our line of race-oriented wheels, allowing for a flush fit without spacers. Now available in 17″, 18″ and 19″ diameters, the ARC-8 is produced using two unique face profiles for each diameter with increasing spoke concavity.  A total of 25 BMW specific sizes will be available once these 8 new 19″ sizes arrive. This new diameter will be available in 3 finishes: Hyper Silver, Anthracite, and Satin Black. Hyper Black will not be available upon initial release. Sizes, and pricing are listed in the graphic below. Weights will be updated upon receipt of final production samples.

Blog-19-ARC8-ProfilesStrength improvements were made to help specifically address the unique abuses of the street where low-profile and stretched tire fitments are used. To help fight wheel bends, we’ve increased the thickness of the wheel’s inner lip. Load ratings exceed JWL requirements, and all sizes have been crush tested in Japan, earning them official VIA certification and registry marks. Additionally, the barrel’s diameter increases sharply after the drop center, improving big brake kit clearance. The ARC-8 also accepts OEM Roundel center caps, TPMS sensors, and comes with our newly redesigned gloss-black APEX center caps.

For those that fell in love with the ARC-8′s looks and lightweight features but wanted something larger, your wheels are now here.

Blog-ARC8-19-Colors

Pre-order:

Discounted pre-order details will be released soon. Follow us on Facebook or check back here for participation details.

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Job Opening: Web Marketing Manager

Apex Race Parts (APEX) located in the San Francisco East Bay is a fast growing company that produces high performance automotive wheels and wheel accessories, in addition to distributing a range of other performance products. Our success comes from our team of hard working, highly motivated staff members. We work everyday to better our systems and processes to continually improve efficiency and customer service. Although we’ve been in the parts business since 2007, our culture, environment, and growth rate feel more like that of a tech startup.

motorsport web marketing

The Web Marketing Manager will work under the Marketing Director to support our site and continually improve our customer reach via the web. You’ll take full ownership and responsibility of our online presence and website’s functionality, it’s marketing campaigns, and their overall effectiveness. Customers come to us for our knowledge and expertise, so you’ll work to help our site deliver them an experience similar to speaking with one of our sales staff directly. Your past experience supporting an ecommerce business and other relevant marketing experience will allow you to connect customers with our original content, and optimize that experience for conversions. No training will be required on analytics, SEO, PPC, and other relevant tools/techniques, so you’ll hit the ground running by implementing our marketing campaigns, and supporting the necessary changes and maintenance of our site other systems need. Your past experience working with outside contractors and developers will allow you to cost effectively and efficiently support complex site changes and improvements. Continue reading »

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New Release: APEX PS-7 wheels

APEX PS-7 hyper silver profile 3

The APEX PS-7 is the first of a new line of lightweight, street-focused wheels arriving in June in BMW-specific fitments. The development of this new line will allow us to continue developing track and race-specific designs separately, while also bringing our expertise and lightweight technology to the typically heavy and aesthetically focused street market. The PS-7 brings long needed improvements to a mesh design that’s been seriously lacking in features, and left enthusiasts with only heavy alternatives.

E46M3-LSB-PS7-AN-2

Just like the rest of the APEX wheel line, the PS-7 is once again produced using the Flow-Forming manufacturing process. Flow-Forming, which has also been called “Roll Forging” or “Spin Forging”, produces a barrel with similar strength to that of a fully forged wheel. This significantly reduces weight in the most significant part of the wheel, as it has the greatest impact on rotational mass. Even with key strength improvements that add weight in select areas, static weights are reduced by 20% on average versus cast alternatives.

More aggressive wheel widths and offsets were selected versus our line of race-oriented wheels, allowing for a flush fit without spacers. Initially available in 18” and 19” diameters, the PS-7 is produced using three unique face profiles with increasing spoke concavity. We designed these these face profiles to significantly increased concavity on many applications that are traditionally more conservative. A total of 17 BMW specific sizes in three finishes are initially being released.

APEX PS-7 sizes and profilesStrength improvements were made to help specifically address the unique abuses of the street where low-profile and stretched tire fitments are used. To help fight wheel bends, we’ve increased the thickness of the wheel’s inner lip. Load ratings exceed JWL requirements, and all sizes have been crush tested in Japan, earning them official VIA certification and registry marks. Additionally, the barrel’s diameter increases sharply after the drop center, improving big brake kit clearance. The PS-7 also accepts OEM Roundel center caps, TPMS sensors, and comes with our newly redesigned gloss-black APEX center caps.

Performance luxury vehicles deserve much more than heavy cast wheels. The PS-7 combines racing inspired lightweight engineering with desirable street styling, to produce the ideal wheel of choice.

APEX PS-7 finish comparison

 

PS7-Website-Launch-Banners-03

 

Available now:

18″ PS-7 wheel category page

19″ PS-7 wheel category page

 

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3-series fitments with 3 levels of concavity

The new 19″ EC-7 wheels for BMW are available in new and improved fitments for the non-m E90 3 series. Four direct fitment sizes are available, allowing for a clean fit or flush/aggressive applications. Non-m owners have been asking for more concavity for years, and we’ve answered them with our new 9.5″ ET33 rear wheel, which is now available with the most aggressive profile 3 face. Although Pre-LCI models can fit ET33 wheels with ease, later models can encounter fitment issues.  For this reason we also produce an LCI friendly ET43 version of our 9.5″ rear wheel with the medium concavity profile 2 face.

E90 335d 19" EC-7 race silver rear view

Profile 2/3 Aggressive Street

Aggressive Street

  • 19×9″ ET35 Front with 245/35/19 Hankook V12
    • Profile 2
  • 19×9.5″ ET33 Rear with 265/30/19 Hankook V12
    • Profile 3
E90 335i 19" EC-7 anthracite wheels

Profile 1/2 Direct Fit

Direct Fit

  • 19×8.5″ ET35 with 235/35/19 Hankook V12
    • Profile 1
  • 19×9.5″ ET43 with 265/30/19 Hankook V12
    • Profile 2

 

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White E92 M3 on 19″ EC-7 wheels

Some recent beauty shots of a local E92 M3 with our new 19″ EC-7 wheels

Vehicle Specifications

  • 19×9.50″ ET22 Front with 265/30/19 Hankook V12
  • 19×10.5″ ET22 Rear with 295/30/19 Hankook V12
  • Dinan lowering springs
    • Front angle view with Race Silver wheels photoshopped for lower look
    • All other images are accurate for Dinan springs
  • Race Silver and Satin Black wheels tested/shown
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New EC-7 APEX wheels for Ford Mustangs

Mustang EC-7 anthracite on blackMustang was the next logical step…

APEX Race Parts has been focused on high performance BMW wheels since it was founded in 2007. The journey has been incredible with more work than we cold ever imagine, many hurdles to overcome, and great successes. The APEX brand is solidly entrenched in the BMW performance community, but our original goals were far grander.
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New Release: 19″ EC-7 Wheel sizes

APEX is proud to introduce new 19” sizes to our line of EC-7 wheels arriving in June and available for pre-order via Group Buy starting later this month. Originally designed as an endurance race wheel, the EC-7 styling has become extremely popular in performance street applications on all BMW models. We’re continuing our philosophy of durability, fit, and performance with new design improvements and fitments that are ideal for aggressive street applications.

19" APEX EC-7 wheel - Race Silver

What’s new?

These new 19” widths and offsets are more aggressive than our track-oriented 18” sizes, and allow for a more flush fitment. Wide widths and specialized offsets make sure these wheels are still a big step up in tire width and performance, and not just an aesthetic upgrade. The wheel’s design has been tweaked to further enhance functionality and appearance. The center pad depth has been increased on all sizes to further accentuate spoke concavity. Inner lips were thickened to increase strength and better handle the abuse from low profile and stretched tires. These wheels include a newly redesigned sleek black center cap made from a more heat-resistant material for increased durability in track environments. Of course, OEM center caps and TPMS sensors still work perfectly.

An optimized car setup begins with the perfect wheel fitment. Without the perfect width and offsets, your car’s performance potential is always compromised. With this in mind, we’ve added 11 new 19” BMW-specific fitments to compliment our 13 existing 18″ sizes. The 19” EC-7’s are produced using three unique face profiles ranging from moderate to extreme concavity. This wide range of vehicle-specific 19” fitments allows for maximum concavity, proper caliper clearance, wider tires, and an overall ideal setup.

Background:

The EC-7 wheel line was originally created to address the concerns of more and more racers and track day enthusiasts: long term durability, fit and performance. With the increase of faster and heavier cars being used in racing, HPDEs, and spirited driving, the EC-7 was designed and engineered to handle extreme abuse on the track & street and offer a wide range of direct fitments, all while producing a lightweight wheel. We’ve taken these strength and endurance features even further with the 19” line to produce a very stylish and functional wheel.

Product Details:

Blog-19-EC7-Profiles-prices

Manufacturing Process:

Just like the rest of the APEX wheel line, the EC-7 is once again produced using the Flow-Forming technique. Flow-forming, which has also been called “Roll Forging” or “Spin Forging”, produces a barrel with similar strength to that of a fully forged wheel. This significantly reduces weight in the barrel, which has the greatest impact on rotational mass. We’ve produced an even stronger wheel by combining the strength of the lightweight barrel with a more robust face design. The EC-7 welcomes endurance racing and potholes.

Designed for BMW applications, the EC-7 accepts TPMS sensors, factory lug bolts or stud conversion kits, and OEM roundel center caps. All wheels come with new APEX black center caps.

Available Finishes:

EC-7 wheel finishes

Warranty Summary:

2 year Structural, 1 year limited finish warranty guarantees wheels will be free from defects in materials, workmanship and paint finish under normal and reasonable use.

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Job Opening: Part-time Full Charge Bookkeeper

Aftermarket Performance EXpress (APEX) located in the San Francisco East Bay is a fast growing company that produces high performance automotive wheels and wheel accessories, in addition to distributing a range of other performance products. Our success comes from our team of hard working, highly motivated staff members. We work everyday to better our systems and processes to continually improve efficiency and customer service. Although we’ve been in the parts business since 2007, our culture, environment, and growth rate feel more like that of a tech startup.

APEX-Careers-Office-01_zps14dcecdc

This part-time position may grow into a full time position over time but requires approximately 20 hours per week to start.  Given that NetSuite is our primary accounting and ERP system we would require at least 1 year of current NetSuite experience.  The primary responsibility would be completion of all necessary bookkeeping and financial reporting functions and assisting the Operations Manager, CEO and CPA with financial data as requested. Candidates would use their previous expertise and experience to hit the ground running with minimal training. Continue reading »

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Searching for E46 M3 and E36 M3 and E9X non-M to feature in APEX BimmerFest Booth

Bimmerfest 2014 is just around the corner and we are looking for 2 more cars to complete our booth.  We are looking for two attendees that would like to feature their car in our large booth space in the vendor area. For some fitments APEX wheels are not required. If you have a great looking E46 M3 or E36 M3, and you’re interested, then see below for details and requirements.

8880812989_337e041d7c_b Continue reading »

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