Job Opening: Product Experts

Are you passionate about performance cars? Do you find yourself researching mods and giving your friends advice on how to set up their cars? If you’re determined to find a job that combines your career with your passion, then this is your chance! APEX Race Parts is seeking enthusiasts who want to join our elite team of Product Experts.


APEX has a tech startup vibe. Problems are solved here with a heavy emphasis on custom technology, modern tools, and innovation. We have a tight knit group of dedicated individuals, and we attack monumental objectives together. Our passion for cars initially brought us together, but it’s our passion for building something lasting, meaningful, and gratifying, that really keeps us all going.

There are no cold-calls or sleazy sales techniques here. We don’t have salespeople, and we don’t simply sell parts. You will become our customers’ guru, teacher, and coach. At APEX we take customers under our wing, help them identify their true needs, and then pass on our wisdom. We ensure they take a holistic approach to modifying their car, and that they feel enlightened by the time their purchase is complete. In the end, their experience becomes meaningful and satisfying, the way spending money on go-fast parts should be.

We have resident experts who already know each vehicle fitment by heart, but their bandwidth is limited. As a new member of the team your objective is to leverage their knowledge in order to help reach more customers, decrease response times, and support the continued expansion of our company. Your day will consist of answering questions, giving fitment recommendations, processing orders, and providing post-purchase support. Training will be provided on our order processing system, case manager, task manager, and all other key systems and processes. We’re an ecommerce business that sells all over the world, so the majority of your interactions will be via email, car forums, and over the phone. Although you’ll take pride in your one-on-one customer interactions, your real success will come from your ability to teach the community en masse by continually improving our fitment guides, forum threads, and product pages.

Prior sales or industry experience is not required, but with the amount of writing and talking on the phone you’ll be doing, exceptional written and verbal communication skills are an absolute must. We don’t have time to train you on the basics, so you’re already computer literate, familiar with Microsoft Office, and have experience interacting via online forums. You don’t peck keys on the keyboard, as only a touch-typist will have the time to thoroughly respond to every question that comes in each day. You will only do well in this position if exceptional customer service comes naturally to you, and you’ve had the opportunity to test and hone your skills at a previous job caring for customers. You’re committed to customers and the rest of your team because you know your work doesn’t end at 5pm if you still owe someone a response. We’re a small business, so we all have to be scrappy and self-reliant. This environment will reward creative entrepreneurs and spit out team members who can’t keep up.


  • Provide customers with detailed wheel/tire/suspension/brake fitment recommendations and product education.
  • Use our CRM to track and process all customer questions and issues until they’re solved.
  • Keep orders moving smoothly by processing customer transactions as needed, such as quotes, sales orders, credit card/PayPal payments, refunds, exchanges, and warranty replacements.
  • Protect us from the bad guys by troubleshooting web order holds and monitoring for fraud
  • Use our project management tools to stay organized and to collaborate with coworkers.
  • Help our knowledge survive the apocalypse by assisting our experts document, organize, and build out detailed technical guides for use in our internal and customer facing Help Desks.
  • Help transform our website into a 24/7 sales machine by continually improving educational and product content in order to reduce customer dependence on email or phone for clarification.
  • Get hands on with the community by engaging in relevant automotive forums, where you’ll answer questions, maintain our commercial threads, and post guides.
  • Defeat trolls by keeping yourself composed and writing responses so sensible that it blows their minds.
  • Represent our company and products as we introduce ourselves into new automotive communities, makes, and models
  • Be our customers’ spokesperson and represent their “pain-points” as APEX selects new products to develop for the community
  • Learn to support additional products as the catalog expands

Benefits and Compensation:

  • Salaried position with paid vacation and holidays
  • Work in your underwear – Telecommuting supported
  • Medical & dental benefits package
  • Support your track addiction with reimbursements for HPDE and autocross event registration fees
  • Eligibility for the SEMA college grant and loan forgiveness program
  • Get access to our mechanic’s lift, tools, and tire machines, and more
  • Take your photography hobby to a new level by playing around in our crazy big cyclorama studio
  • Casual dress environment where T-shirts and jeans are welcome
  • Get employee discounts and freebies on APEX products and shwag
  • Participate in company activities including karting, track days, Forza, meals/parties

To apply, respond to this posting by email with a copy of your resume and a cover letter sent to In your letter please describe your history and connection to the auto enthusiast lifestyle and how it will enable you to succeed as a Product Expert at APEX.

Do Not contact us directly by phone or in person. All applicants must apply via email.

APEX is an equal opportunity employer.


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Blemished & B-Stock Wheel Blowout

Over the years APEX has accumulated a number of wheels that aren’t suitable for sale at full price. These wheels have a minor aesthetic imperfection only, all wheels function perfectly. All of our blemished wheels are new, unused, with their structural warranty from APEX intact. All of these wheels are all available at discount pricing. You can find a list of all currently available wheels and prices by using the following link to view our Google spreadsheet.

APEX B-Stock Wheel Availability Spreadsheet

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Job Opening: Fulfillment Enthusiast

Are you a passionate automotive or motorsport enthusiast? Are you truly talented but lack work experience? Are you looking for an opportunity to prove yourself by building your resume starting from an entry level position?…

As a Fulfillment Enthusiast at APEX, you’ll be working in the warehouse to help fulfill orders placed by racers and auto enthusiasts alike. Your efforts are needed here to make sure enthusiasts get the right parts, before their track events, in perfect condition, and that the facility is a clean and an efficient place to work.

APEX Race Parts Fulfillment

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Squeezing a 315 R-Compound Tire Onto A Stock F8X M3/M4

BMW F8X M4 APEX 18 Inch EC-7 Wheel Test Fit

Our goal was to figure out the best wheel & tire combo for both stock and modified F80 M3’s and F82 M4’s that want to add a lot of grip. In this write-up, we start by sharing the process we took to find the most optimal rear wheel fitment for running wide tires. We’re looking forward to creating more technical articles like this in the future.

Just like each previous generation M3, these cars require a unique wheel width and offset to go as wide as possible. Recycling old fitments is a major compromise and doesn’t allow for 305 or 315 tires to fit properly. It’s even harder to fit R-Compounds in those wide sizes. Existing F8X wheels on the market are aesthetic-oriented and focus on fender “flushness” with typical street tires. Achieving our goal required us to start fresh and research the right wheel width and offset ourselves. It took us two days and two volunteers to complete our testing, and even longer to compile it into a write-up. Sorry for the long wait.

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APEX Race Parts at Bimmerfest West 2015

APEX Race Parts | Bimmerfest 2015

APEX Race Parts | Bimmerfest 2015

While we’re Bimmerfest veterans, this year’s show was a departure from the norm. Bimmerfest West has a history of migrating locations, having originated at BMW of Santa Barbara and now being hosted at Auto Club Speedway in Fontana, CA.
The location change allowed for a joint car show/track day type of event and if you somehow forgot that you were at Bimmerfest, the roar of race-prepped engines screaming by the show grounds throughout the day served as a constant reminder.
Another welcome change was the fact that it was a comfortable 72° and overcast as opposed to the usual scorching +95° heat. By a significant margin, the most notable change about our experience at Bimmerfest West 2015 was Continue reading »

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Photoshoot: Space Gray Dinan S1 with APEX EC-7 Wheels

BMW E60 M5 with APEX EC-7 wheels

With many successful cars being churned out by BMW, the E60 5-series is often overlooked and notorious for being a larger, more sluggish car. It was designed to luxuriously ferry clients about the city, commonly referred to as “executive cars.” This Dinan E60 M5 breaks the mold of a typical E60 5-series. Prepared by Dinan Engineering, it is the perfect blend of executive car and weekend warrior providing the ability to take any twisty road with a commanding presence. When we were given the chance to shoot this Dinan S1, we jumped at the opportunity. Continue reading »

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BMW F8X/F22/E60/F10 Needed for Wheel Test Fitment and FREE Photoshoot


APEX Race Parts is looking for cars to be used for testing our wheels and a professional photo shoot. These photographs will be showing off fitments of various APEX wheels on your car. The information and images will be used in forum articles and threads, Facebook, and on our blog and website. This test fitment of our wheels on your car will expand our vehicle and fitment knowledge and will equip our product and fitment specialists with the information and knowledge to best assist you with any fitment questions.

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Photoshoot: 18” EC-7 Wheels on BMW M235i


APEX was lucky enough to have a brand new BMW M235i in our facilities for a photoshoot. We felt our EC-7 Wheels in Race Silver complemented the Estoril paint job and looked right at home on this car. The bodylines to the M235i are smooth and transition so nicely; shooting and lighting this car was fairly easy with our overhead Chimera light bank. From the owners perspective, it was amazing to see their car in a studio setting. The lighting highlighted the body lines while creating natural shadows that can be seen sweeping across the side of the car. Based on the excitement in the room while the car was being shot, we could certainly tell the owner was very pleased with their new purchase!

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Redesigned and Reinforced APEX Wheel Studs

APEX BMW Wheel Stud Kits

It’s a good time to upgrade your wheel studs

Redesigned APEX wheel studs feature an improved shoulder design to reduce stress risers and stud failure. 75mm and 90mm versions are available with a true bullet-nose race tip for faster wheel installs and a cleaner look, or with an easy to install hex head.

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Photoshoot: 19″ ARC-8 Wheels on Interlagos Blue BMW Dinan E90 M3

Front 3/4 Interlagos Blue BMW E90 M3 Dinan with 19" APEX ARC-8 Wheels

This Interlagos Blue BMW E90 M3 is running a squared 19″ ARC-8 wheel fitment in the Anthracite finish with Hankook V12 tires, and lowered on Dinan Suspension. The Dinan Suspension provides a very mild drop, and retains the same wheel fitment as the OEM suspension. There are numerous fitment combinations available for this model M3 ranging from 9″ to 10.5″ wide, and all of them share the same deep concave face profile (Profile 3). This specific M3 sedan was tested with a square setup of Anthracite 19×10″ ET25 ARC-8 wheels front and rear with 275/30/19 sized street tires. Although this is a wide front wheel/tire setup, it is a direct bolt on set up with street tires if the stock suspension or lowering springs only are used. However, E9X M3′s equipped with KW Variants or Club Sport coilovers will require a 5mm spacer in order for the 10″ front wheel to clear the suspension. R-compounds are also an option on the 10″ square setup, but camber plates will be needed to fit meaty tires. Do note that suspension clearance is effected by R-compounds, and the unique shapes of aftermarket suspension components can cause interference with the wheels and tires, thus requiring a small spacer for adequate clearance like those with KW coilovers.

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